About ME
FREDA WAS BORN IN ENGLAND AND STUDIED DRESS DESIGN AND ILLUSTRATION AT BOURNEMOUTH COLLEGE OF ART. IN 1970 SHE WORKED AS A DRESS DESIGNER FOR A RENOWNED FASHION HOUSE IN ZURICH FOR SEVERAL YEARS. SHE HAS A PASSION FOR FIGURATIVE ART AND SOMETIMES COMBINES HER ACADEMIC DRAWINGS AND PAINTINGS WITH COLLAGE OUT OF BOLD AND COLOURFUL PAPER AND MATERIAL. THESE ARE OFTEN MACHINE STITCHED.
SHE HAS BEEN CREATING COLLAGES FOR MANY YEARS AND WAS ASKED BY MIGROS IN 2019, TO CREATE 12 SWISS CITY COLLAGE DESIGNS FOR SHOPPING BAGS WHICH WERE MADE FROM RECYCLED PET BOTTLES. MIGROS IS SWITZERLAND’S LARGEST RETAIL AND SUPERMARKET CHAIN.
THESE BAGS WERE AVAILABLE IN THE MIGROS FROM 2020-2022. THEY WERE VERY COLLECTABLE AND SOLD OUT FAST. SHE NOW SELLS THESE DESIGNS ON SMALLER BAGS. THEY ARE AVAILABLE IN THE SWISS AIRPORTS AT DUTY FREE AND SOUVENIR SHOPS IN VARIOUS SWISS CITIES.
SHE HAS CONDUCTED WATERCOLOUR PAINTING WORKSHOPS IN MANY COUNTRIES AND IN SCHOOLS. HER COURSES ON THE CUNARD SHIPS INCLUDING QUEEN VICTORIA, QUEEN MARY 2 AND QUEEN ELIZABETH WERE A BIG SICCESS.
AMONG HER SUCCESS STORIES WAS EXHIBITING A WINNING PAINTING IN THE PRESTIGIOUS SAATCHI GALLERY IN LONDON AND BEING CHOSEN TO REPRESENT SWITZERLAND WITH HER ARTWORK FOR THE FIFA WORLD CUP 2010 IN CAPE TOWN.
SOME OF HER FIGURATIVE PAINTINGS ARE FOR SALE IN A PERMENANT EXHIBIT AT THE DERMATOLOGIE AM HAUPTBAHNHOF, Praxis Dr.Andrea Varga, BAHNHOFSTRASSE 110, 8001 ZURICH – You are welcome to view during opening times.